IDC CANADA PARTNERS WITH WINBC TO OFFER MEMBERS MARKET ACCELERATION PROGRAM

WINBC’s key objectives are to help wireless-focused companies grow from the innovation stage to commercialization. As a critical component of this, WINBC seeks to help its member companies with the complex and challenging task of gaining access to key markets and effective partnering strategies.

As a result, WINBC and IDC Canada are teaming up to offer an Early Stage program to WINBC’s members who have revenues of less than $20 million. This program will assist by providing:

• Increased efficiencies in go-to-market strategies
• Market sizing information to support funding efforts
• Greater confidence in product and marketing decisions
• More effective partner and alliance strategies

WHAT'S INCLUDED

Core Research:

• Access to one research theme that aligns with the vendor’s core-of-business
• Research documents for internal use only for the purposes of market planning, product launches, identifying opportunities, training internal staff

Market Acceleration Viewpoint OR Customer Case Study:

MAP participants can choose from either a viewpoint or a customer case study, and receive 100 printed copies of the document, with an option to post on your website.

The Viewpoint provides an overview of your company and a snapshot of the opportunities and trends in your target market
The Customer Case Study provides insights into how one of your customers used your solution to address a problem

Analyst Interaction:

Up to two inquiries with analyst for purposes of message bullet proofing, competitive analysis, product launches
Events and Telebriefings:
Access to IDC conferences, workshops and worldwide telebriefings

In addition to the Market Acceleration Program, WINBC members can purchase additional services from IDC:

• Analyst inquiry time
• IDC analyst presentations for seminars, customer events, launches
• Custom documents, white papers, viewpoints
• Event sponsorship
• IDC Go-To-Market Services
• Full Continuous Information Service subscriptions
• Custom market research and consulting

What does this cost?
The Market Acceleration Program is available at an annual cost of Cdn$10,000, and can be paid quarterly.

Who is this for?
This program is offered to BC-headquartered WINBC members with revenues of less that Cdn$20 million.

Contact:
Krista Elkin
Business Development/Sales Operations
IDC Canada Ltd.
416 673 2246

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets, and our management team is comprised of experienced and respected industry luminaries. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

http://www.idc.ca/prodserv/map.html

www.idc.com